Workshops and Seminars

June 30, 2020

Locals First - Attracting Ontario Tourists Through Innovative Partnerships and Itineraries

2:00 - 3:00 pm Webinar

RTO 9 is pleased to partner once again with Eva Gutsche from STEM Consulting to assist tourism operators in the region in strategies to attract local tourists. This webinar will help businesses understand who their short-term Ontario-based customer could be and how to adjust your product offering and how to create unique local itineraries to appeal to that market.

Webinar Discussion Points:

• Working with community partners to fill gaps and create rich memorable, community-based, itineraries
• Shifting customer type - moving towards a more local & regional traveller
• Targeting your best fit – short haul traveller – i.e. family, couples, outdoor adventure, culinary
• Considering COVID-19 guidelines in programs and itineraries
• Marketing your offering – focus on creating a plan

Learn more or register for this webinar.

July 6, 2020

Reputation Management During Crisis - Building Trust in a Time of Crisis

2:00 - 3:00 pm Webinar

Tourism partners are confronted with new operational policies and processes that can be challenged on all fronts. Now is the time to communicate more than ever – with your staff, your suppliers and your customers. Keep your brand top of mind and deal with these challenging situations head on. Authenticity and transparency are key factors to retain guests and visitors and attract new ones.

Talk through the steps tourism and hospitality businesses should take to build and maintain a trusted brand image during a global crisis.

Topic Outline:

• How to measure Trust – based on research from the Gustavson School of Business and annual trust index
• Communications skills needed and review of stages
• Response
• Recovery
• Resilience
• What to communicate in the “new normal’ world post COVID
• Trusted Sources
• Q&As

Learn more or register for this workshop.

July 7, 2020

Social Media for Small Business

7 - 8:30 pm - Webinar Hosted by Digital Main Street

This interactive workshop will look at the basics of today’s popular social media channels—including Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy. This webinar is presented in partnership with the Alliston BIA.

You’ll learn:

• How other small businesses have built their brands on each social media channel, picking up tips and inspiration for your own social media activities.
• What likes, hashtags, shares and retweets are, and how and when to use them.
• How to determine the right content and tone for your business’s social media posts, and the right time and frequency to post them.
• How to develop an editorial calendar, with tips for scheduling and automation.
• How to analyze social media metrics and determine which ones to focus on for your business goals.

This workshop is a free online webinar for main street small businesses in Ontario.

Register now.

July 9, 16, 23, 30

Service Canada Webinars:
COVID-19 - Support for Workers

10 am Webinars using WebEx, audio via phone.

Review types of Employment Insurance benefits, the Canada Emergency Response Benefit, the actions required for maintaining benefits, earnings while on claim and other resources to support return to work endeavours. In collaboration with Employment Ontario and Canada Revenue Agency.

To register, send an email titled 'Registration for Service Canada Webinars' that includes the following message...

Your Name:
Organization Name:

Hello,

I would like to register for the following webinars:

Webinar topic:
Date:
Time:

Webinar topic:
Date:
Time:

Webinar topic:
Date:
Time:

July 14, 2020

Maximizing Your Online Advertising & Digital Marketing Budget

7 - 8:30 pm - Webinar Hosted by Digital Main Street

You don't need a big budget to get noticed on the web - you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online.

In this hands-on workshop, you'll learn the tricks and tools needed to market your business effectively on a shoestring budget. This webinar is presented in partnership with the Alliston BIA.

You’ll learn:

• How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
• Why email marketing can be a powerful and cost-effective way to grow your business.
• How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
• How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
• How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
• What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free online webinar for main street small businesses in Ontario.

Register now.

Sept. 15, 2020

Sept. 15, 2020

Tourism Meets Business

Part of Lunch & Learn 2020 offered by Downtown Brockville

Aquatarium, 6 Broad Street, Brockville

12 pm - 1 pm

The speaker will start shortly after 12:00 PM to allow attendees to arrive and finish with time to return to work.  Snacks and light beverages will be provided, or bring your lunch with you.

Cost: $10 (Free for DBIA members)

More details to follow.
Email Melissa Boulton or phone 613-345-3269 ext. 102 for more information, or register now.

Nov. 27, 2020

4 Pillars of Marketing

Part of Lunch & Learn 2020 offered by Downtown Brockville

Downtown Brockville, 3 Market Street West, Suite 2, Brockville

12 pm - 1 pm

The speaker will start shortly after 12:00 PM to allow attendees to arrive and finish with time to return to work.  Snacks and light beverages will be provided, or bring your lunch with you.

Cost: $10 (Free for DBIA members)

Steve Irving of Extension Marketing will help you understand how you can grow your business and benefit from marketing - without having to do it all!

Email Melissa Boulton or phone 613-345-3269 ext. 102 for more information, or register now.