Workshops and Seminars

April 28, 2025

Understanding Financial Statements

If you’ve ever wondered where your cash is going, how to read a P&L statement, or why a balance sheet even matters, this session is for you!

Learn how to interpret key financial reports, ask the right questions, and get a clearer picture of your business’s financial health with experts from CPA Canada.

Speaker: Gisella Theodore, CPA

Hosted by: Valley Heartland CFDC & CPA Canada

3:00 pm webinar

Learn more or register

May 1, 2025

Destination Bike: Welcoming Cyclists in South Eastern Ontario

With incredible road cycling, trails and mountain biking, combined with vibrant, historic communities to stop at along the way, more and more cyclists are visiting South Eastern Ontario. Getting certified as bicycle friendly will help cyclists find your business or location when planning bike rides and trips.

Join the webinar to learn more about how welcoming cyclists is good for business, learn about exciting developments in cycle tourism in the region and the province, and learn how to get certified as bicycle friendly.

Hosted by: RTO9 and Ontario By Bike

10:00 am - 11:00 am webinar

Learn more or register

June 9, 2025

Growth and Expansion: How Best to Grow Your Business

Thinking of expanding your business? Growth is exciting, but is it the right time?

Join this session to understand:

• The best reasons & right time to grow
• The financial implications of expansion
• How to plan for and fund business growth

Speaker: Gisella Theodore, CPA

Hosted by: Valley Heartland CFDC & CPA Canada

3:00 pm webinar

Learn more or register

July 7, 2025

A Healthy Balance Sheet & Why it Matters

Your balance sheet is a key indicator of business health. But do you know what makes it “healthy”?

This session will help you:

• Understand what banks & investors look for
• Learn key ratios for financial strength
• Discover ways to improve your balance sheet

Speaker: Gisella Theodore, CPA

Hosted by: Valley Heartland CFDC & CPA Canada

3:00 pm webinar

Learn more or register

Aug. 28, 2025

Maximize Your Business

Sales are strong, but where’s the cash?

Managing cash flow is crucial for every business. This session covers:

• How to manage cash efficiently
• Ways to free up working capital
• Tips to ensure customers pay on time

Learn the cash flow secrets successful businesses use to thrive!

Speaker: Gisella Theodore, CPA

Hosted by: Valley Heartland CFDC & CPA Canada

3:00 pm webinar

Learn more or register

Oct. 21, 2025

The Importance of Paid Advertising in a Digital Space

Learn key insights into Google Ads, Facebook Ads, and Instagram Ads. You will learn about: Google Ads Facebook ads Facebook pixel Instagram ads Targeting audiences Which ads to run for your business Key terminology in ad platforms.

Hosted by Digital Main Street.

10:00 - 11:30 am

Learn more or register.

Workshop & Seminar Event Calendars

• Small Business Centres Ontario
• Small Business Advisory Centre
• Regional Tourism Organization 9 (RTO9)
• Valley Heartland CFDC
• Ontario Calendar of International Trade Programs

For topics on finding employment, job skills and training, or personal development, visit the following websites:

• CSE Consulting

• Employment & Education Centre

• KEYS Job Centre